ACTS OF LOVE

The responsible ethos of Valentino Beauty aligns with the values of the Maison, exploring an idea of consciousness that acknowledges how even the smallest of actions can have a big impact.

The gift boxes, made of 100% cardboard, FSC (Forest Stewardship Council) certified, are designed following a logic of versatile reuse, as are the tote bags in recycled material, and the ceramic clasp, which can be transformed into a fragrance diffuser.

In 2022, 60 tons of recycled glass were used for the Born in Roma collection: working in collaboration with research and development teams, Valentino Beauty’s goal is to continue to increase the proportion of recycled glass in fragrance bottles. Additionally, 75% of the products sold from the make-up collection are either refillable, or are actual refills. An omni-comprehensive approach that also embraces retail spaces, designed in a modular way to allow for flexibility in setups and the reuse of in-store structures in multiple configurations.

Another “Act of love”. One and many gestures that make a difference.