CATEGORY OF PERSONAL INFORMATION | BUSINESS PURPOSES FOR COLLECTING AND USING PERSONAL INFORMATION | SOURCES OF PERSONAL INFORMATION |
Identifiers (include information such as name, address, email address, IP address) | For advertising and marketing services;
Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing analytic services for advertising and marketing, and processing payments.
| Directly from you;
Social media networks;
Automated information collection.
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Personal Information Classifications (include details like name, signature, address, phone number, education, and employment history) | For advertising and marketing services;
Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, and hiring and retention services.
| Directly from you;
Social media networks;
Credit reporting agencies;
Automated information collection.
|
Commercial Information (includes records of Client Services, financial data, and payment information, excluding credit/debit card numbers and related credit/debit card data) | For advertising and marketing services;
Providing analytic services to business or service provider.
| Directly from you. |
Internet or Electronic Network Activity Information (includes data such as IP addresses, login information, browsing history on the Website, and interactions with websites, applications, or advertisement). | Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, and providing analytic services;
Debugging to identify and repair technology-related errors that impair existing intended functionality;
Helping to ensure the security and integrity of the Website;
To improve the user experience on the Website.
| Automated information collection. |
Geolocation Data (includes information regarding IP addresses and device locations used to determine general geographic location) | For advertising and marketing services;
Helping to ensure the security and integrity of the Website;
To improve the user experience on the Website.
| Directly from you;
Automated information collection.
|
Inferences Drawn from Other Personal Information (refers to profiles reflecting preferences, characteristics, psychological trends, behaviours, attitudes, intelligence, abilities, and aptitudes) | For advertising and marketing services;
Undertaking internal research for technological development and demonstration;
Analytic services;
To improve the user experience on the Website.
| Analytic Service Providers. |
Audio, Electronic, Visual, and Similar Information (includes call recordings, CCTV footage for safety and security purposes (e.g., office premises and stores) | Safety, security, protection of property and persons | Automated information collection via CCTV systems. |
Sensitive Personal Information (, state identification card, or passport number, or account log-in, debit card, or credit card number with any required security code, password, or credentials allowing access to an account, or precise geolocation. etc.) | For financial account, debit card, or credit card number with any required security code, password, or credentials allowing access to an account;
Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, and processing payments.
| Directly from you. |