Valentino is pleased to announce that for the third year in a row the Maison Valentino will be supporting the fundraising event “Cash & Rocket Tour” as one of the main sponsors.
Valentino Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli will actively participate in the fourth edition that will start on 14 May in London and end in Cannes on 19 May 2015.
Cash & Rocket is a fundraising event that supports the activities of three humanitarian organizations, Shine on Sierra Leone, OAfrica and Sumbandila, which help African children and their families with healthcare and education in Sierra Leone, Ghana and South Africa.
Seventy-eight women, coming from the worlds of fashion, music, cinema and business will begin the approximately 2.000 km car tour from London passing by Paris, Lyon, Milan and ending in Cannes, which will be hosting the renowned Film Festival.
To further support the initiative, Valentino will donate 20% of proceeds from the sale of a special capsule collection especially designed by Maria Grazia Chiuri and Pierpaolo Piccioli.
The collection will include unique pieces, iconic ready to wear and accessories - T-shirts, jumpsuits, sneakers, driving leather gloves and bags, in iconic Camouflage pattern and black color personalized with a studded heart that symbolizes love for Cash & Rocket.
These special items will be available online at www.valentino.com and www.stylebop.com and in the Valentino boutiques: London, Paris, Cannes, Milan and Copenhagen starting from 14 May, day of the official kickoff of the Tour.
In addition to the exclusive capsule collection Maria Grazia Chiuri and Pierpaolo Piccioli have partnered with the leading authority in luxury sports car manufacturing, the British Aston Martin, to create a special edition of a completely customized Vanquish car model. The car features the Valentino Camouflage pattern and is further embellished by the Maison’s iconic studs. The car will be auctioned during the opening Gala Dinner on 14 May in London and all proceeds will be entirely donated to the charities involved
”I am so proud to be supporting Cash & Rocket for the third year in a row, to help in collecting funds for children and women who need our help. As a woman and mother I strongly believe that it is fundamental to help all women and children to give each of them equal opportunities” says Maria Grazia Chiuri Co-Creative Director, and driver of one of the red sports cars of the initiative.
Maria Grazia Chiuri and Valentino team can be followed along the different stages of the race through the donation website www.cashandrocket.com
