Today, we’re excited to launch the first luxury Bitmoji fashion collection in partnership with Maison Valentino that allows Snapchatters to use Snap Tokens to unlock exclusive must-have looks from Valentino Spring 2024 – the Italian brand’s new collection.
Starting November 16, Snapchatters can unlock five exclusive pieces from Valentino Spring 2024, including a Crêpe Couture Dress, Embroidered Blazer, Valentino Garavani Alltime Bag, Denim Trousers, and Valentino Garavani Rockstud Pumps with Tonal Studs.
Snapchatters can unlock the items by redeeming 80 to 1,100 Snap Tokens – depending on the item – which are available for purchase in the Tokens Shop on Snapchat.
In December, new styles will be added to the collection including the Valentino Garavani Nite-Out Pumps, Valentino Garavani VLogo Bucket Hat, and more – you’ll have to wait and see!
The Valentino Spring 2024 Bitmoji fashion collection represents an exciting step in its partnership with Snapchat, further cementing their ongoing investment in digital fashion.
Valentino’s exploration of the digital stems from its values of individuality and community. In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.
How to unlock the exclusive festive looks from Valentino Spring 2024 for your Bitmoji:
• Go to Snapchat and tap the Profile icon on the top left hand corner to find your Profile screen.
• Tap on the hanger icon to enter the Bitmoji outfits section, and then tap the Valentino logo to view the collection.
• From there, tap the Valentino style you’d like to add to your Bitmoji’s outfit, followed by ‘Claim and Wear’ to use Tokens to unlock your chosen item.
• The garment will be added to your Bitmoji avatar’s outfit and saved to ‘My Closet’ in Bitmoji Fashion.
If you don’t have enough Snap Tokens to unlock the styles, you’ll be prompted to purchase more Tokens from the Token Shop, also accessed on your Profile Screen, via Apple Pay or Google Pay.
More about Bitmoji Collections:
• Bitmoji collections feature core items from brands, many of which have a permanent home in Bitmoji Fashion, and are available to all Snapchatters.
• With this feature, Snapchatters have a new way to unlock exclusive digital fashion, and brands have an opportunity to partner with Bitmoji in a new and personal way at scale.
• Snapchatters love showing off their fashion style via their Bitmoji, and we’re always looking for new ways to bring exclusive digital fashion items and apparel to our community who has created more than 1.7 billion avatars globally.
