A STORY OF FRIENDSHIP, TRADITION AND THE EXCITEMENT OF NEW BEGINNINGS
Within a series of intimate all-red rooms, Brand Ambassadors Sun Li and Jolin Tsai bring to life the vibrant spirit of the Lunar New Year, celebrating friendship, connection and traditions old and new. For the campaign, past and present harmoniously converge, offering a glimpse into a world where ancient beauty and the hope of new beginnings coexist seamlessly.
Photographer & Director - Fish Zang (Slavycz Consulting) - @fiiiiiish, Art Director - Simmonds Ltd, Stylist - Andrey Hu @Concrete Rep GmbH - @audreyhuaudrey, Set Designer - Feifei Li - @feifeili219, Talent - 蔡依林(Jolin Tsai) - @jolin_cai, Talent - 孙俪 (Sun Li)
BRAND AMBASSADOR SUN LI, BRAND AMBASSADOR JOLIN TSAI
