Valentino Garavani and Giancarlo Giammetti Announce Launch of Valentino Garavani Virtual Museum.An unprecedented digital fashion experience showcases five decades of fashion history.
Mr. Garavani is the first international fashion designer to curate a permanent exhibition of his work in a digital form.The virtual museum is a downloadable desktop application connected to an online database that uses a real time 3D technology to create an immersive environment. Content is arranged in a museum layout where users explore the different galleries and wings covering what would be over 10,000 square meters in an actual museum. Over 300 dresses from the Valentino Garavani archive were captured for the museum and are organized by theme. Also, content such as sketches, illustrations, advertising campaigns, editorials and red carpet as well as event photos provide a story to go with each dress. Special events and exhibitions from the pair's history are celebrated with photos and video - from the 1968 White Collection to the 2011 White Fairy Tale Love Ball. In addition, the application features a media library which catalogues the over 5000 images including dresses, photos, drawings and 95 fashion show videos. The Valentino Garavani Virtual Museum application will be downloadable to all users worldwide from the valentino-garavani-archives.org website. The launch will be celebrated on December 7th, with a party at the IAC HQ in New York City. The Valentino Garavani Virtual Museum was created by Giancarlo Giammetti, and designed and produced by Novacom Associe-Paris, in collaboration with Kinmonth-Monfreda Design Project - London. The Valentino Garavani Virtual Museum has been realized with the support of Valentino S.p.A.
To download the museum visit: www.valentino-garavani-archives.org
